CLOUDANT

Role: Director, UX

CLOUDANT

Role: Director, UX

The database you pick for your next application matters now more than ever.
The continual increase in web, mobile and IoT applications, alongside emerging trends shifting online consumer behavior and new classes of data, is causing developers to reevaluate how their data is stored and managed. Today’s needs require a database that is capable of providing a scalable, flexible solution to efficiently and safely manage the massive flow of data to and from a global user base.

And that database is Cloudant.

We’re entering a new era. One where truth isn’t subjective, but collective. Where radical transparency is uprooting how we interact, transact, and grow. Where together, as newly engaged communities, we’re finally able to solve problems we thought were just the cost of business.

And behind it all is blockchain.

Developers and IT alike are finding it difficult, and sometimes even impossible, to quickly incorporate all of this data into the relational model while dynamically scaling to maintain the performance levels users demand. This is causing many to look at NoSQL databases for the exibility they offer.

It has also caused NoSQL to grow from a buzzword to a serious consideration for every database, from small shops to the enterprise. Cloudant is a fully managed NoSQL databaseas a service (DBaaS) for fast, turnkey provisioning and worry-free data management.

Soon blockchain won’t just be one way of doing business, it will be the way. A way that transforms everything from the safety of our food to the ethics of our jewelry to the ease of buying a house. As a founder of this new era, IBM is leaning forward. Challenging the way we’ve always done things, by partnering with an open source community of founders and developers, so that together, we can do more than ever before—for people, industries, and the planet itself.

I joined Cloudant in October 2012 as Director of User Experience. Cloudant was acquired by IBM in February 2014. I helped lead through the transition up until June 2015, when I moved on to co-found IBM Blockchain. All of the work below was done by my team, agencies, and myself from October 2012 to June 2015. 

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Three Ways My Design Team Took Cloudant from Simple JSON Docs to Something More...

Six ways my design team made
it’s mark on blockchain

Three ways my design team took Cloudant from JSON docs to something more...

01

Designed and Developed a Dashboard That Could Suit the Needs of Open Source and Enterprise Users

Both Cloudant and the Apache CouchDB open source community created separate dashboard applications for developers to manage and monitor NoSQL Data. Both were hard to maintain and extend functionality and capabilities. As a business, Cloudant is highly dependent on CouchDB. The company has several open source committers on staff that actively contributed to the project and want to see adoption increase.

Cloudant saw an opportunity to lead the development of a more modular, maintainable, and reliable NoSQL database dashboard that could support not only the CouchDB open source community, but it’s growing enterprise users as well.

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02

Designed and Developed Sample Applications That Excited and Eductated Developers on How to Use Cloudant

Designed and Developed Sample Applications That Excited and Eductated Developers on How to Use Cloudant

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03

Designed and Developed a Marketing Website That Helped Developers to Understand, Sign Up, and Get Started Quickly

Designed and Developed a Marketing Website That Helped Developers to Understand, Sign Up, and Get Started Quickly

The first version of cloudant.com was simple. However, not all users, especially developers, could understand what Cloudant was and why they should use it. User research feedback indicated that the managed service saved developers and admins from getting woken up by a pager at 2AM when their database went down unexpectedly.

We captured this in our marketing message Sleep More. This resonated with our users because that was the pain point that would convince them to use a managed service vs. doing it on their own. 

This pain point was further articulated through motion graphics in the Cloudant Overview animation. 

The first version of cloudant.com was made to be simple, but not all users, especially developers, could understand what Cloudant was and why they should use it. The resounding feedback from our users was Cloudant was easy to setup and it saved them from getting woken up by a pager at 2AM when their database went down. 

We captured this in our marketing message Do More. What resonated the most was the idea of Sleep More... because that was the pain point that would convince them to use a managed service vs. doing it on their own. 

This pain point was further articulated through motion graphics in the Cloudant Overview animation. 

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Production Agency: Centerline

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